Classified Advertising

The following information pertains to classified advertising. If you are looking for information on display (boxed) ads please see our display advertising page.

Established in 1865, The Banner is the official publication of the 289,000-member Christian Reformed Church in North America. The Banner is received by every CRC household! That means your message reaches over 100,000 households.


Space is limited. Ads are inserted on a first-come, first-served basis.

Issue Date Ad Deadline Ship Date
November 2016 10/4/16 10/20/16
December 11/8/16 11/23/16
January 2017 12/6/16 12/22/16
February 1/3/17 1/19/17
March 2/7/17 2/23/17
April 3/7/17 3/23/17
May 4/4/17 4/20/17
June 5/9/17 5/25/17
July/August (combined issue) 6/13/17 7/6/17
September 8/8/17 8/24/17
October 9/5/17 9/21/17
November 10/3/17 10/19/17
December 11/7/17 11/22/17

Prices (effective January 2017 issue)

The ad rate for most classified categories is $0.39 (USD) per character. A discounted rate of $0.32 (USD) per character applies to Anniversaries, Birthdays, Obituaries, Denominational and Classical Announcements, and Congregational Announcements.

There is a minimum charge of 150 characters for all ads. There are approximately 50 characters per line (including numbers, spaces, and punctuation). Photos for Birthdays, Obituaries, and Anniversaries are an additional $50 (US$) per ad per month. Photos are not allowed in other classified categories. Canadian prices will be based on the current rate of exchange and will have GST added.

Submitting Your Ad

Place your classified ad online by clicking here.

If you are unable to submit your ad online you may continue to email it to or fax it to 616-224-0834. Please provide your credit card number and expiration date (MasterCard, VISA, or Discover (US only)) as well as your name, address, and telephone number. Sorry, but we cannot run ads that are submitted without billing information.

If you would like to email a photo we prefer a .tif or .jpg format. Please note that all photos are electronically cropped to be the same size in each ad. Under normal circumstances your photo will be returned with your invoice; however we cannot be responsible for lost or damaged photos. We recommend that you send duplicates instead of originals.


All advertising is subject to the approval of the editor in chief. Advertisers retain the liability for all content (text, representation, and illustration) of advertisements. Advertising in The Banner does not imply editorial endorsement.


If you have additional questions or would like to speak to someone, please contact:

The Banner - Classifieds/Announcements
1700 28th St SE
Grand Rapids, MI 49508-1407
Phone: 616-224-0725
Toll-free Phone: 800-263-4252
Fax: 616-224-0834