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Mark Rice introduced himself to Synod 2009 as someone who loves Jesus, loves the church, and loves books and publishing.

Rice is the new director of Faith Alive Christian Resources, the publishing ministry of the Christian Reformed Church.

“We face a future where loyalty [from churches] is earned, not assumed,” Rice said. “We need fresh vision and fresh insight into what it means to be a Christian publisher.”

Rice joined Faith Alive (formerly CRC Publications) in September 2008.

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