Display Advertising
Display advertising proceeds help to fund The Banner's worldwide ministry.
The Banner and its mission-focused display advertising program carries your message to over 67,000 households of faith and 225,000 members across the U.S. and Canada, representing nearly a quarter-million loyal buyers of both consumer and small-business goods and services. Our readers have an affinity for integrity--and often base their purchasing decisions on quality, service and shared values --ensuring The Banner is one of your best advertising investments.
Established in 1865, The Banner is the official publication of the Christian Reformed Church in North America. The Banner informs, educates, challenges, and inspires members and leaders of reformed faith traditions throughout North America and beyond. Though our audience is found mainly in the Midwestern United States, the more heavily-populated East and West U.S. Coasts, and in several Canadian metropolitan locations, The Banner’s advertising reach extends to all 50 states and 10 Canadian provinces.
Frequency Discounts
Annual contracts allow us to better plan our operational needs; the resulting efficiencies save you time and money, further adding to your return on investment.
Print Advertising
Pricing (effective January 2024) *
| Ad Size | 1x | 3x | 6x | 11x |
| Full Page | $4,220 | $3,790 | $3,590 | $3,376 |
| 2/3-Page | $3,375 | $3,040 | $2,880 | $2,770 |
| 1/2-Page | $2,550 | $2,300 | $2,175 | $2,090 |
| Prime Footstrip - Exclusive News Section Lead | $2,350 | $2,100 | $2,000 | $1,750 |
| 1/3-Page | $1,900 | $1,710 | $1,620 | $1,550 |
| 1/4-Page | $1,445 | $1,295 | $1,225 | $1,185 |
| 1/6-Page | $995 | $900 | $850 | $800 |
| Column Inch | $225 | |||
| Back Cover | $5,500 | $4,950 | $4,675 | $4,510 |
| Prime Spots - Page 2 (inside front cover), page 3 (opposite inside front cover), page 6 (opposite editorial) | $4,990 | $4,485 | $4,250 | $4,000 |
| Other Non-Prime Specified Positions | +10% | |||
| Inclusion of supplied reply envelope and/or insert. Plus any additional production costs as required. | $4,000+ |
* All prices are provided in U.S. funds. Canadian invoice amounts will be converted at the prevailing rate.
Ad Deadline
- Art is due by the closing date.
- Due to our printing schedule, we normally cannot accept late ad materials. Reserved space will still be invoiced.
- If a late ad can be accepted, it will be subject to a late fee penalty.
- Cancellations or downsizing will be accepted no later than one week prior to the closing date.
- Closing date for preprinted inserts is 5 weeks prior to the publication date.
- Display ad space is reserved on a first-come, first-served basis. Book your ad as early as possible.
Notes on Frequency Discounts
- Ad insertion order or written notice of intent must be placed in advance upon contracting the first ad of the publishing year to qualify for frequency discounts.
- Advertising must be placed within a 12-month period from the date of the first insertion.
- Advertisers placing less than the agreed frequency will be short-rated accordingly.
- Discounts are applied to space and color only, not to ad preparation fees.
Restrictions
All advertising is subject to the approval of the editor in chief. Advertising guidelines can be found here. Advertisers retain the liability for all content (text, representation, and illustration) of advertisements. Advertising in The Banner does not imply editorial endorsement.
Display Advertising Sizes
Full page with bleed: 8.25 x 10.75 + extra .125 inch for bleeds*
Full page without bleed: 7.25 x 9.625 inches
2/3 Vertical: 4.75 x 9.625 inches
1/2 Vertical: 4.75 x 7.25 inches
1/2 Horizontal: 7.25 x 4.75 inches
1/3 Vertical: 2.30 x 9.625 inches
1/3 Horizontal: 7.25 x 1.67 inches
1/3 Square: 4.75 x 4.75 inches
1/4 Vertical: 2.30 x 7.25 inches
1/4 Horizontal: 4.75 x 3.50 inches
Footstrip (news section, prime only): 7.25"w x 1.75"h
1/6 Vertical: 2.30 x 4.75 inches
1/6 Horizontal: 4.75 x 2.30 inches
*Bleeds (.125 inch) are available on full pages only.
Specifications
Ads need to be submitted electronically to ads@thebanner.org. The preferred format is Adobe Acrobat PDF files. The size and resolution of images directly affects the quality of the final reproduction. Please follow these guidelines when submitting electronic files:
- Page size is 8.25 x 10.75 inches.
- Files should be saved at 300dpi at the final printed size with embedded fonts and images.
- All color images and type and graphics needs to be set to process color (CMYK). Spot color is not used in the printing of The Banner.
- All original customer-supplied art and photos will be returned upon request.
Digital Advertising
Over 63,000 web pageviews per month, site-wide, linked to your website: 250px x 320px tall.
| Online ad contract only |
When placed with 6x print contract | When placed with 11x print contract | |
| Annual Schedule, 12 mo. pre-paid | $5,900 | $5,500 | $5,250 |
| Annual Schedule, 12 mo. billed monthly | $6,750 | $5,750 | $5,500 |
| Ad Hoc Placement, per month | $590 | ||
| $1,000 (June, 200,000 pageviews |
(Calendar Month Basis, activated on or after 1st Business Day of any month. Runs thru month-end. Billing may be initiated in advance including invoicing for less than 4-months’ consecutive run of an ad.)
SITEWIDE ONLINE DIGITAL ADVERTISING: Hotlinked TOWER ADS, 250w x 640h pixels
| Online Ad Contract ONLY |
When placed with 6-time Print Contracts |
When placed with 11-time Print Contracts |
|
| Annual Schedule– 12 mo. Pre-Paid | $10,500 | $10,000 | $9,500 |
| Annual Schedule– 12 mo. Billed Monthly | $12,000 | $11,000 | $10,500 |
| Ad Hoc Placement – per Month | $1,050 ($2,000 June Only, over 200,000 PageViews) |
(Calendar Month Basis, activated on or after 1st Business Day of any month – runs thru month-end)
The Banner Update Enewsletter
A weekly summary of content and read by 15,950 subscribers.
| TOP (90px x 720px tall) | |||
| (Exclusive Annual Sponsorship ONLY) | 52x Annual | 52x Annual | 1-time |
| Pre-Paid | Billed Monthly | Ad Hoc | |
| $15,000/yr | $3,500/mo. | N/A | |
| Bottom (90px x 720px tall) | |||
| In rotation | $7,500/yr | $1,000/mo. | $950 |
| ($144/issue) | ($250/issue) |
Two weeks lead time is requested for receipt of first-run digital ad materials; 3-5 days advance receipt should suffice for repeat or known/verified acceptable materials.
Advertising Planning Calendar
Space is limited. Ads are placed and positioned on a first-come, first-served basis.
| Issue / Specials | Artwork Due | Delivery |
| January-February 2025 | December 13, 2024 | January 21, 2025 |
| March 2025 | January 31, 2025 | February 18, 2025 |
| April 2025 | March 7, 2025 | March 25, 2025 |
| May 2025 | April 4, 2025 | April 22, 2025 |
| June 2025 | May 2, 2025 | May 20, 2025 |
| July-August 2025 | June 20, 2025 | July 8, 2025 |
| September 2025 | July 25, 2025 | August 12, 2025 |
| October 2025 | August 29, 2025 | September 16, 2025 |
| November 2025 | October 3, 2025 | October 21, 2025 |
| December 2025 | October 31, 2025 | November 18, 2025 |
Issue Circulation & Distribution
49,319 U.S.P.S.
2,214 Bulk to U.S. church mailboxes
2,571 Canada Post
12,510 Bulk to Canadian church mailboxes
Design Rates
The Banner’s award-winning design staff can create your ad at very competitive prices. Contact the advertising office for more information or to receive a free estimate.
To advertise, request a media kit, or to discuss your business development needs, contact:
Advertising Sales Representative - The Banner
Phone: 616-224-5881 / ads@TheBanner.org