Youth Unlimited, the North American mission organization best known for SERVE trips, changed its name in September. Now known as ThereforeGo Ministries, the organization is focused on “assisting the Church and its many local congregations with their ministry to our youth and emerging adults.” In its announcement of the change, ThereforeGo said the new name is based on Scripture (Matt. 28:16-20 and Heb. 12:1-3), reflects how their work is expanding to include more than youth, and avoids confusion with other organizations using the name “Youth Unlimited” in Canada.